RCS MESSAGING
Rich Communication Services (RCS) Opportunities
RCS adoption is projected to boost global operator traffic and business messaging growth which gained pace in 2023, and is accelerating in 2024. Active RBM (rich business messaging) users grew 4x and in 2032, mobile operators will generate more revenue from RCS Business Messaging than A2P SMS.*
A rich messaging protocol with a Universal Profile for RCS, a global standard established by the GSMA, helps modernize SMS globally.
Standardization, ensuring compatibility, and providing a seamless user experience mandate that all new devices feature a native messaging app with built-in RCS support.
Users can access RCS functionality within the same SMS app they currently use. RCS has been enabled on new Android phones since August 2023 and Apple has announced its plan to support RCS technology by the end of 2024.
THE GLOBAL RCS ROLLOUT
as of January 31, 2024
as of January 31, 2024
in 2024**
RICH COMMUNICATION SERVICES
Branding and Rich Media
Amplify your brand using your name, logo, palette, images, videos, and animated GIFs.
Rich Content
Use QR codes for tickets, seamless transactions, contacts, calendars, dialers, maps, tracking URLs, and predefined replies.
Rich Security
Reduce risks of fraud with verified sender and end-to-end encryption features.
Rich Analytics
Improve delivery, completion rates, and read receipts.
RCS USER PENETRATION 2023
The darker the market, the greater the user penetration.
POWER YOUR BUSINESS MESSAGING
FOR BRANDS
Based on conversion and revenue rates, early RCS use cases can more than double sales results with relevant, visual, and engaging communication over RCS as a channel.
FOR END CUSTOMERS
Genuine, personalized, meaningful, and transparent two-way communications from companies and their communities.
FOR OPERATORS
Protect and retain traffic over your network, countering SMS slowdowns
resulting from the high levels of fraud and the continued growth of OTT Business messaging channels.
Develop stronger relationships with end customers through branded, engaging, two-way conversations.
Grow revenues in RBM termination.
*Mobilesquared April 2024
**Google November 2023 “New features to celebrate Messages’ 1 billion RCS users”
RCS WITH iBASIS
The RCS channel continues to gain real traction worldwide. It is a powerful alternative to OTT business messaging channels and offers new growth opportunities to operators.
Trust iBASIS to support your RCS Channel.
- RCS for Enterprises
- RCS Monetization
- RCS Global Reach
Leverage 26+ years of global experience and iBASIS’s vast network, encompassing 2,000+ fixed and mobile destinations, over 700 mobile operator partnerships, and 100 direct mobile operator connections, to boost secure and reliable messaging services worldwide.
CONTACT US
BE THERE FIRST
First to new markets. First to new customers. First to new revenues. First in the digital era.
iBASIS is the leading communications solutions provider enabling operators and digital players worldwide to perform and transform.
Ask us how we can help you optimize and monetize your SMS solution.